What Are PBN Links?

PBN Links are a type of backlink that helps a website gain better ranking on Google. They make it look like the website earned those links on merit, but in reality, they’re artificial votes of confidence that have been manufactured by people who own private blog networks (PBNs).

There are two main ways to get PBN link services. One way is to build a network of websites on expired domains and link out to your money site from those sites. This is usually considered a black-hat SEO technique, but can be effective for a short period of time. The other way is to buy PBN links from existing networks. This is often a better option for those who don’t have the time to build their own networks, but can still be very risky if done poorly.

A good PBN network should consist of websites with proper domain names, relevant content, and a wide range of link sources. This helps ensure that search engines don’t suspect a network is being used for spammy purposes. Diversifying anchor text across the network also helps improve search engine optimization and makes the network appear more natural to search engines.

Using PBN Links for Local SEO: Best Practices

While it’s tempting to use PBNs to rank quickly, they’re not worth the risks involved. Instead, using aboveboard link building methods like blogger outreach, becoming a source, and broken link building is much more ethical and likely to produce more sustainable results. If you have to use a PBN, be sure to disavow any bad links in your site’s link report using Google’s tool.