What is Social Media Marketing?

Social Media Marketing Youtube4000Hours social networks to increase brand awareness, drive traffic to a website, generate leads and convert customers. It combines a variety of strategies, including paid advertising (e.g., Facebook and Instagram ads), organic content, and engagement metrics to achieve these goals.

Effective Social Media Marketing starts with a strong strategy based on performance metrics. It is important to focus on metrics that align with your business goals, rather than vanity metrics like reach and engagement. Reach refers to how many unique users see your post on their feed, while engagement is how often your audience interacts with your content and accounts (likes, comments, and shares).

Social Media Marketing: Growing Your Brand Online

To maximize growth and reach on social, brands must create engaging and relevant content that resonates with their target audiences. Social Media Marketing also requires a deep understanding of your existing audience and their needs to develop targeted posts. This is why it’s essential to conduct thorough research on your current and potential customers, leveraging social listening and survey data.

Once you have a solid message and understand your audience, you can use the data you’ve collected to determine which trends are right for your brand. For example, if you know your athleisure-loving Gen Z audience is using TikTok, it makes sense to meet them there and provide a platform that specializes in video-forward content. However, Morgan cautions that it’s equally important to avoid jumping on every trend and not creating content for the sake of posting it.